Our problem/objective for this campaign was to increase brand awareness and loyalty by 8-35%. During our research we used Simmons Insights and conducted a quantitative survey. We found that heavy users of FIJI Water value health, are tech-savvy, and are eco-friendly. We recommended a blend of cable, radio, magazine ads, events, and social media to advertise with. My role in the project consisted of research on the market, conducting the survey, and writing various parts of the book.