In Creative Advertising Strategy, our project started with a logo design for our team’s “agency.” My role in this part was creating thumbnails, rough drafts, and eventually the final logo seen there for Golden Marketing and Design. After this we began research for our brand to uncover their current issues. We conducted secondary and primary (quantitative survey) research. We weren’t given an objective, but through research it was evident that faith was lost in Uber. However, people enjoyed the ease and ubiquity of Uber. We decided to focus on that aspect as Uber had done plenty of advertising on the safety of its brand.

The next step is to create an IMC and book for Uber. Our tagline is Whenever. Wherever. I aided in the research, helped sort through the results for themes, created a significant portion of our creative ads, and designed the IMC book. Above is out logo, the book, and some creative assets that I created for the project.